Ritchie Bros. Honoured to Be Title Sponsor of Adam Herold Legacy Foundation – A Proud Commitment to Rural Youth Leadership
September 14th, 2025
Media Release
Ritchie Bros. Honoured to Be Title Sponsor of Adam Herold Legacy Foundation – A Proud Commitment to Rural Youth Leadership
For Immediate Release
Regina, SK – September 15, 2025 – Ritchie Bros., a global leader in asset management and equipment sales, is once again investing in Saskatchewan’s future by becoming the title sponsor of the Adam Herold Legacy Foundation.
This three-year title sponsor partnership reinforces the shared commitment of both organizations to developing leadership, teamwork, and healthy lifestyles for young people in rural Saskatchewan.
“It was clear through our discussions with Ritchie Bros. that they are focused on rural Saskatchewan, and they share the same values of leadership, team-building, and exercise for our young people,” said Russell Herold, Chairman of the Board of the Adam Herold Legacy Foundation.
“The goal of the Foundation is to develop young leaders in our rural communities, and we found Ritchie Bros. were very much aligned with this goal. Our Board is really looking forward to working with Ritchie Bros. over the next three years to enhance the abilities of these young leaders.”
Ritchie Bros.’ long-standing relationship with the Foundation is built on shared values and a strong commitment to the community.
“We have been involved with the Foundation in the past and we are proud to continue our support of our local youth programs through this sponsorship,” said Jordan Clarke, Senior Vice President of Ritchie Bros. Canada Sales.
“Developing young leaders in rural Saskatchewan through sport activities, leadership, and team-building will help to ensure we continue to have strong leadership throughout our rural communities.
“Our team at Ritchie Bros. looks forward to working with the Foundation over the next three years.”
About the Adam Herold Legacy Foundation.
The Foundation was established following the tragic Humbolt Bus Crash on April 6, 2018. Adam Herold was the youngest person on the bus to lose his life that day. The Herold family, along with close friends and relatives wanted to continue Adam’s legacy following the accident. Adam was a tremendous athlete and leader on his teams and in the community. He was born and raised in Montmartre, Saskatchewan, a small rural community southeast of Regina. The family believed rural children did not necessarily receive the same opportunities as urban children and as such the Foundation focuses on 3 rural communities per year. The Foundation organizes 3 days of professional instruction on Hockey, Leadership, Team Building, and Exercise. The chosen communities are not required to pay for the 3-day camps but are asked to fundraise to “pay it forward” to the next community. Other funding for the professional instructors come from corporate donations such as Ritchie Bros. and individual donations. To date, 19 rural communities have been served.
Media Contact:
Russell Herold
Chairman of the Board
(306)424-7875
About Ritchie Bros.
Ritchie Bros., part of RB Global, Inc. (NYSE: RBA) (TSX: RBA), is a global asset management and disposition organization offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets. Operating in a multitude of sectors, including construction, transportation, agriculture, energy, oil and gas, mining and forestry, the organization’s selling channels include: Ritchie Bros. Auctioneers, the world’s largest industrial auctioneer offers live auction events with online bidding; IronPlanet, an online marketplace with featured weekly auctions and providing its exclusive IronClad Assurance® equipment condition certification; Marketplace-E, an online marketplace offering multiple price and timing options; Mascus, a leading European online equipment listing service; and Ritchie Bros. Private Treaty, offering privately negotiated sales. The organization also offers sector-specific solutions including GovPlanet, TruckPlanet and Kruse Energy Auctioneers, plus equipment financing and leasing through Ritchie Bros. Financial Services. For more information about the unprecedented choice provided by Ritchie Bros., visit rbauction.com.
Media Contact:
Val Alitovska | RB Global, Inc.
Director, Corporate Communications
(312) 505-9900
valitovska@rbglobal.com